Are you ready to turn your passion into purpose and leave a lasting legacy on our community? At The Shift Lab | Tasmania’s First Social Impact Incubator, we’re not just a resource – we are your catalyst to start and create change, helping you out to get up and going!

Driving Tasmanians Ahead for Impact, from Dreaming to Delivery

The Shift Lab is Tasmania’s first social impact incubator, where new ideas that are focused on impact and leading positive change are supported to launch with the help, structures, tools and resources to have the best platform to succeed!

Driven by award winning entrepreneur Adam Mostogl and delivered with the support of the Tasmanian Government through the Department of State Growth, The Shift Lab is designed on experience, getting ideas launched, recognising what it takes to get a business going in Tasmania and making sure impact is at the core of what you do.

If you have been dreaming of having a crack at launching a new idea that isn’t about making a lot of money for yourself but in fact about positive impact on our community – be it environmental, cultural, social or economic – then The Shift Lab | Tasmania’s First Social Impact Incubator is the ideal place to build and start.

What Does The Shift Lab Offer?



The Shift Lab | Tasmania’s First Social Impact Incubator is anchored around ten workshops that cover topics like deeply understanding your problem, the social enterprise business model, communicating your impact story, marketing, financial forecasts, operating a successful enterprise, pitching and much more.



Throughout the The Shift Lab workshops, and after they have completed as you launch your social enterprise, everyone has access to regular one-on-one mentoring and coaching sessions. These are designed to help you stay accountable on the journey, build out your new idea, get expert support to help with your social enterprise and going deeper into the content too.


Online Resource Portal

Underpinning the whole process is an online learning platform that allows for the ability to catch up on past sessions, download resources and tools that can help you out, completing the checkpoints of the incubator process and going deeper into the information provided.

All of this – and more – is available for free, as The Shift Lab | Tasmania’s First Social Impact Incubator is presented with the support of the Tasmanian Government through the Department of State Growth, as well our contributors across Tasmania who believe in the impact you will create.

Why Tasmania?

Tasmania is not just an island of stunning beauty, it’s a place where we quietly pursue the extraordinary. And in that, community and sustainability are more than buzz words, they are a way of life for us here no matter where you are in the state. If you have been wanting to do more to look after our community and have an idea that could make a difference, then let’s see what we can do to help you get going.

And with a program built by a Tasmanian reflecting world’s best practice alongside what it takes to get going in Tasmania, you’ll have the right platform to succeed and create long term impact.

Am I Eligible?

The Shift Lab | Tasmania’s First Social Impact Incubator is focused on taking new ideas from dreaming to delivery, that operate like a typical business, but where a majority of the profits are returned to a cause or issue that has sparked you on this journey. With that, we have some eligibility criteria to consider;

  • You have not started trading, or are only in the first six (6) months of trading and still establishing a foundation.
  • You intend to align to the social enterprise business model (as defined by People + Planet First or have already made steps to do this.
  • You must be based in Tasmania – or are willing to relocate!
  • You will commit to attending workshops, engaging in mentoring and benefiting from the process.

If you aren’t sure about anything, please just click the link to get in touch and we’ll help you out.

When & Where

After delivering three rounds to date (two in Launceston, and one in Hobart), in 2024, The Shift Lab | Tasmania’s First Social Impact Incubator will be delivering two rounds in the following locations;

  • Round 4: North West Coast, beginning in March 2024
  • Round 5: Hobart & Southern Tasmania, beginning in July 2024

We’re excited to be taking The Shift Lab | Tasmania’s First Social Impact Incubator to the North West Coast for the first time, as well as returning to Southern Tasmania again. Registrations for both rounds are open now, so put forward your idea to be considered to benefit from what is on offer.

Why Start With The Shift Lab?

There are plenty of reasons to take the idea you’ve been dreaming about and bringing it into an incubator like The Shift Lab | Tasmania’s First Social Impact Incubator, including;

  • Local Expertise: We know the Tasmanian small business community, are passionate about social enterprises and are here to share our insights with you.
  • Practical Guidance: Our resources are not just developed to make you write a lengthy document – they are an actionable roadmap to help you make real and measureable progress.
  • Community Connection: Join our growing community of like-minded innovators and change-makers, as well as accessing our collective networks to help you take that next big leap.
  • Inspiration & Encouragement: Take the first steps with support and regular check-ins, rather than doing it on your own!

… and so much more! Don’t take the leap on your own as take the first steps towards creating long term change.

About Adam Mostogl

2023 Australia’s Top 40 Under 40 Entrepreneurs & Executives
2018 Finalist, ProBono Australia’s Impact 25
2017 Australia’s Top 30 Under 30 Entrepreneurs
2015 Finalist, Young Australian of the Year


In any given week, Adam Mostogl might be helping entrepreneurs to kick-start their business ideas, stimulating small businesses to challenge the status quo, challenging communities to understand their potential or teaching hundreds of students to embrace innovation to solve the problems of the future.


Adam is the Founder / Inspirer at illuminate Education Australia, inspiring over 20,000 students to address the largest challenges they see in their communities, as well as the CEO & Chief Entrepreneur of The van Diemen Project, where he has mentored and advised over 1000 people on their business journey – and proudly the driving force behind The Shift Lab | Tasmania’s First Social Impact Incubator.


With international experience through global innovation processes like UNLEASH and learning from his global connections alongside his passion for impact and driving change in Tasmania, Adam is excited to keep investing in others through The Shift Lab.

What Others Say…

Get In Touch Today

If you’ve got questions or want to talk more, please use the form below and we’ll respond shortly.


If you are looking to express your interest in being in upcoming rounds of The Shift Lab, please click here to complete the Expressions of Interest Form.

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